A paid shoot with photographer Chase Jarvis was used for pre-launch buzz. For nine days prior to the product launch, the speed of the SanDisk card helped Jarvis captured "sequence" images of ski jumpers in New Zealand. He wrote about the shoot daily on his website's blog, Facebook and Twitter pages and posted videos to his YouTube. He revealed on launch day that he'd used SanDisk's new Extreme Pro compaq flash cards to "capture the great shots."
Pre-launch Buzz: New Zealand Photo Shoot
Chase Jarvis SEPTEMBER 5-14, 2009
Now You Know: SanDisk Extreme Pro
Chase Jarvis Blog on SEPTEMBER 14, 2009
If you’ve been following along here during my play-by-play for the past 9 days, you already know…
Who I’ve been shooting for: SanDisk
Who I’ve been shooting pictures of: a few of the world’s best athletes
What I’ve been shooting: skiing and snowboarding
Where I’ve been shooting: Queenstown, New Zealand
When I’ve been shooting: dawn till dark
How I’ve been shooting: fast moving action, motor-driving, naturally lit and strobed
The only thing that’s been missing has been the why. Until now. SanDisk just today announced their new line of of flash memory cards, the SanDisk Extreme Pro. That’s what these images have been about.
Atop this post is a super rough mockup of one of the campaign images I’ve been working on. Here, Colby James West does a Cork 900 Tailgrab. You can expect to see some more shots like this hit the media this autumn. I think the creative direction does a pretty clear job of illustrating the point, eh? Simple, clean, and an obvious story.
And I have to say, I’ve been working my butt off all week, but it’s been interesting because, unlike shooting most other jobs like automotive, energy drinks, or running shoe gigs, I actually get to use the product as a part of my craft. I don’t know much about speed tests and all that technical mumbo jumbo–that’s best suited for labs in Silicon Valley and press releases, but what I do know is that I never waited on these cards, and I shot 25-frame RAW file sequences all day without running out of storage. For this sort of high-volume, high-energy environment, those are game changers. And I was only shooting the 32’s…they’re shipping 64GB cards as well.
Watch the video after the jump below, and you’ll see how much fun it was working with these amazing athletes. You should also listen for my shutter, motor-driving, as it’ll clearly demonstrate that shooting with these cards was sort of like shooting a machine gun that never ran out of ammo. Enjoy the vid, but there’s still more to come. Lots of editing, more behind-the-scenes shots, outtakes, post production, and a few lingering videos from our work down under...
Chase Jarvis CURRENT: SanDisk Q&A Follow-up
Chase Jarvis Blog on OCTOBER 23, 2009
Contest: $10,000 for 2 Images
Chase Jarvis Blog on MARCH 2010
Remember the campaign I shot for SanDisk down in New Zealand last autumn? T’was the campaign where SanDisk was cool enough to let me blog/tweet/facebook about shooting the ads in real time, which made it the first global campaign of its kind. In part, those ads I shot have been used to promote their Best Photo Sequence contest in partnership with Freeskier and Snowboard Magazine.
Plain and simple, the best skiing and the best snowboard photo sequence selected from a panel of judges (include the photo editors from both magazines and yours truly), will EACH win $5,000 in cash and have their image run in the mags.
I’ve been on the road almost non-stop since we shot the SanDisk campaign in NZ last month, but I’d promised that there was a bit more followup to come as we wrap up post production back at the studio. In this vid, for example (in the spirit of the oldie-but-still-relevant Chase Jarvis CURRENT: 32 Questions vid) I jam through a selection of about 30 questions I’d been asked via the online channels, from creative direction to shoot concept to tech specs to gear.
And a heads up. At your request, I’ll be sprinkling in just couple more vids from NZ in the next couple weeks–at least a TECH about lighting and another RAW.
Lastly, lemme know what you think of this loose Q&A; video format. If it sucks, tell me. If it you’re able to tolerate me yammering on, I could streamline this video work on my end of things (add it to my podcast too), answer a heck of a lot more questions than I’m currently able to via email, and it would add a layer of discourse that’s currently not there. Feedback please.
That contest submission period ends on this Thursday, April 1st at 5:00pm MDT. So if you don’t have a half dozen or so epic images in the running and if you live in the US of A (sorry foreign friends…us dullard yanks are working on changing things for these contests in the future…), get your gear, hit the slopes for the big spring dump, and go make some pictures.
Submit your images here, plus lots more info at and after the jump…–
Chase Jarvis is well known as a visionary photographer, director, and fine artist with a consistent ambition to break down the barriers between new- and traditional media, fine- and commercial art.
As a photographic master, Chase has won numerous awards from Prix de la Photographie de Paris, The Advertising Photographers of America, The International Photography Awards, and numerous photographic trade magazine throughout the world. Photo District News (PDN) Magazine called Chase one of the top 30 most influential photographers of the past decade.